Other IM Services

Accessibility is used to describe the degree to which a product is accessible by as many people as possible. This is about making things that have universal design so that they are accessible to all people whether they have a disability or not. This approach involves "direct access". Other meaning of accessibility is to focus on people with disabilities and their right of access to entities, often through use of assistive devices such as screen-reading web browsers or wheelchairs. This alternative is called "indirect access".

Website Usability is to describe the effectiveness of transferring information via the Internet, as well as about the smooth interaction of an user with online and offline software. In the e-commerce websites, the meaning of web-usability is narrowed down to efficiency: triggering sales, bringing profits and/or performing other transactions valuable to the business.

iMedia Planning is the process of determining where, when and how to advertise online, based on your target audience, objectives and budget. The goal is to reach the right customer at the right time with the right message. Once the target audience is defined, the marketer decides which types of media available on the Internet to utilize and calculates how much to spend on each advertisement. iMedia planning includes developing a media strategy, conducting media research, creating a media plan in order to launch and optimize online ad campaign.

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages to an audience. The purpose of email marketing is to enhance the relationship of a company with its current or old customers and to gain new customers. The advantages of email marketing are the ability to distribute information to a wide range of potential customers at a relatively low cost. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic. It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.